So yeah, this was an April Fools joke aimed at about five of our friends. Don't bother asking us to explain it because it still wouldn't be that funny to you. Sorry for anyone who was crushed to learn that are still simply going to be known as Hundred10 and won't be producing tv spots. Still friends?

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Hundred10 Design was created to serve the design needs of our clients. We like to explore—creatively—but recent reflections indicate that sometimes we take things too far. Put simply, not all of our ideas translate through the execution.

A prominent example of this is our name. We thought it was a clever play on both the weather here in Fresno, and the effort we put into our work (110%, that is), but it causes confusion. We constantly hear people ask, "hundred what?" So in an effort to better serve our clients, while also upping our professional image, Hundred10 Design is now officially Hundred10 Creative Group.

We've always considered ourselves a creative team group, and we're in an industry that requires constant re-evaluation. We've debated it for months weeks days hours. "Why not expand on our name, so that clients and potential clients can instantly know what we do?"

Of course, being a creative house also means being full service, so clients can benefit from the true one-stop-shop experience. In addition to the new name, we are adding the following new services to our repertoire:

• Radio and tv commercial capabilities
• Facebook and Twitter page design
• And advertising for all mediums

We are here to serve our clients, and we hope to explore new ways of doing so as Hundred10 Creative Group.