OUR CLIENTS CAN
BE SUCH ANIMALS.
Web, Illustration and Print
BE SUCH ANIMALS.
![zoo_sketches_07](http://www.hundred10.com/wp-content/uploads/2015/12/zoo_sketches_07.jpg)
![zoo_sketches_07](http://hundred10.com/wp-content/uploads/2015/12/zoo_sketches_07.jpg)
The dawn of a new adventure
If you weren't already aware, Fresno has one of the the most kick-ass zoos in the country. In the fall of 2015, they launched a huge new expansion with their African Adventure and Hundred10 worked with them to develop a completely new responsive website to coincide with the launch. The project included lots of fun components, including a custom icon set and design and development of a new Visitor's Guide. As big fans and frequent patrons of the zoo, we were thrilled to be able to be a part of this and help put a new face on a local landmark.
![zoo_case](http://www.hundred10.com/wp-content/uploads/2015/12/zoo_case.jpg)
![zoo_case](http://hundred10.com/wp-content/uploads/2015/12/zoo_case.jpg)
A user-focused approach
During the architecture phase, extensive discovery was done to determine the primary user interests when using the Zoo website. The result was a significantly improved, fully responsive website that helped usher in a new branding era for the Zoo. Much attention was paid to putting the most common features and functions front and center on all device types.
![zoo_style_guide](http://www.hundred10.com/wp-content/uploads/2015/12/zoo_style_guide3.jpg)
![zoo_style_guide](http://hundred10.com/wp-content/uploads/2015/12/zoo_style_guide3.jpg)
Charting the future
Concurrently with the development of the new website, Hundred10 began work on a completely new Visitor's Guide. Using aerial photos, existing maps, and even drone footage, a full illustration of the facilities map was created.
![zoo_map_sketch_01](http://www.hundred10.com/wp-content/uploads/2015/12/zoo_map_sketch_011.jpg)
![zoo_map_sketch_01](http://hundred10.com/wp-content/uploads/2015/12/zoo_map_sketch_011.jpg)
The icons have it.
A system of icons was created to help the Zoo further cement a unique brand for itself.
![zoo_icons](http://www.hundred10.com/wp-content/uploads/2015/12/zoo_icons.png)
![zoo_icons](http://hundred10.com/wp-content/uploads/2015/12/zoo_icons.png)
![zoo_visitor_guide](http://www.hundred10.com/wp-content/uploads/2015/12/zoo_visitor_guide.jpg)
![zoo_visitor_guide](http://hundred10.com/wp-content/uploads/2015/12/zoo_visitor_guide.jpg)
The results
Virtually all site metrics have dramatically improved since the launch. Unique visitors, average time spent, pages per visit – all have trended up in significant amounts.