OUR CLIENTS CAN
BE SUCH ANIMALS.
Web, Illustration and Print
BE SUCH ANIMALS.
The dawn of a new adventure
If you weren't already aware, Fresno has one of the the most kick-ass zoos in the country. In the fall of 2015, they launched a huge new expansion with their African Adventure and Hundred10 worked with them to develop a completely new responsive website to coincide with the launch. The project included lots of fun components, including a custom icon set and design and development of a new Visitor's Guide. As big fans and frequent patrons of the zoo, we were thrilled to be able to be a part of this and help put a new face on a local landmark.
A user-focused approach
During the architecture phase, extensive discovery was done to determine the primary user interests when using the Zoo website. The result was a significantly improved, fully responsive website that helped usher in a new branding era for the Zoo. Much attention was paid to putting the most common features and functions front and center on all device types.
Charting the future
Concurrently with the development of the new website, Hundred10 began work on a completely new Visitor's Guide. Using aerial photos, existing maps, and even drone footage, a full illustration of the facilities map was created.
The icons have it.
A system of icons was created to help the Zoo further cement a unique brand for itself.
The results
Virtually all site metrics have dramatically improved since the launch. Unique visitors, average time spent, pages per visit – all have trended up in significant amounts.