Web, Illustration and Print

The dawn of a new adventure

If you weren't already aware, Fresno has one of the the most kick-ass zoos in the country. In the fall of 2015, they launched a huge new expansion with their African Adventure and Hundred10 worked with them to develop a completely new responsive website to coincide with the launch. The project included lots of fun components, including a custom icon set and design and development of a new Visitor's Guide. As big fans and frequent patrons of the zoo, we were thrilled to be able to be a part of this and help put a new face on a local landmark.

A user-focused approach

During the architecture phase, extensive discovery was done to determine the primary user interests when using the Zoo website. The result was a significantly improved, fully responsive website that helped usher in a new branding era for the Zoo. Much attention was paid to putting the most common features and functions front and center on all device types.

[unex_ce_button id="content_2vcut7wsw,column_content_5e25uryz1" button_text_color="#2b2520" button_font="regular" button_font_size="18px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffb52b" button_padding="20px 60px 20px 60px" button_border_width="0px" button_border_color="#ffb52b" button_border_radius="4px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#ffb52b" button_border_hover_color="#ffb52b" button_link="https://www.fresnochaffeezoo.org/" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Visit Website[/ce_button]

Charting the future

Concurrently with the development of the new website, Hundred10 began work on a completely new Visitor's Guide. Using aerial photos, existing maps, and even drone footage, a full illustration of the facilities map was created.

The icons have it.

A system of icons was created to help the Zoo further cement a unique brand for itself.

The results

Virtually all site metrics have dramatically improved since the launch. Unique visitors, average time spent, pages per visit – all have trended up in significant amounts.