BUILDING ON
A RICH HISTORY.
Identity, Branding and Print
A RICH HISTORY.
Tutelian
Tutelian & Co., a development company with over sixty years of history building and developing properties in the central valley, turned to Hundred10 when they were ready to develop a new brand that would help them more accurately represent the breadth of their capabilities.
![tutelian-logo](http://dev-hundred10.pantheon.io/wp-content/uploads/2016/04/tutelian-logo.png)
![tutelian-logo](http://hundred10.com/wp-content/uploads/2016/04/tutelian-logo.png)
![skyline](http://dev-hundred10.pantheon.io/wp-content/uploads/2016/04/skyline.jpg)
![skyline](http://hundred10.com/wp-content/uploads/2016/04/skyline.jpg)
Inspiration
The inspiration for the Tutelian logo began with a city skyline. We borrowed the 45 degree angle from the original identity and built the new icon around that, evoking a city skyline and incorporating the original 'T' in the negative space.
![logos](http://dev-hundred10.pantheon.io/wp-content/uploads/2016/04/logos.png)
![logos](http://hundred10.com/wp-content/uploads/2016/04/logos.png)
Brand Elements
Once the identity was finalized, we developed a visual system around it. The triangle element from the icon was adapted into a gridwork pattern that is used throughout collateral pieces. A complete brand guide was developed to ensure consistent application of the identity going forward.
![brand-guide](http://www.hundred10.com/wp-content/uploads/2016/04/brand-guide.png)
![brand-guide](http://hundred10.com/wp-content/uploads/2016/04/brand-guide.png)
![tut-brand-book](http://www.hundred10.com/wp-content/uploads/2016/05/tut-brand-book.jpg)
![tut-brand-book](http://hundred10.com/wp-content/uploads/2016/05/tut-brand-book.jpg)